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‘Media institutions are essentially profit driven’ Evaluate how commercial pressures have had an impact on the products in your cross media study. Support your answer with reference to a range of examples from three media platforms. In this piece of writing I will evaluate the commercial pressures that are put on films for them to make a profit. My case study involves the texts, Hunger, Shame and 12 Years a Slave. Due to film making becoming more of a business than about the art, companies are not willing to take as many risks as they do not want to lose money investing in an unknown film story when they can easily release a known product that they know will make them money, therefore it is important for independent films to make†¦show more content†¦Furthermore, the film had its presence online increased by gaining a 90% rating on the film website Rotten Tomatoes. Finally the biggest E-media factor that contributed to the popularity of ‘Hunger’ was the review aggregator website MetaCritic gave it an average review of 82 out of 100 based on 25 movie reviewers, this is one of the highest rating a film has been given on this website and it no doubt gave the film a lot new viewers because of it. When we look at the broadcasting of the film ‘Shame’ we can see that the film was premiered at the 68th Venice Film Festival and was shown at many other film festivals such as, the New York Film Festival, the London Film Festival and the Vancouver Film Festival, were it gained a lot of free advertising as again this film was highly acclaimed by many reviewers and critics, but mainly the film gained a lot of press from the fact that Michael Fassbender won the best actor award at the Venice Film Festival as well as being nominated for many other awards including a BAFTA and a Golden Globe for Best Actor, this would have given the film more free press through these events being shown on TV and programmes such as the BAFTAs which had 5,340,00